Latest Trend in India – Women Western Wear

The growth of western wear in India may be on a lower level but it can take hike in next few years. As demand of western wears are increasing day by day in Indian market. Many online shopping portals are selling western wear and getting great response from Indian customers.

According to market report of 2012 the market of women western wear grows up to 50% and this is the fastest growth in recent years. According to fashion experts of India this market could grow up to 50% in next year’s.

In Indian market international brands are taking interest and investing money because of Indian customer’s interest. Western wears demand is increasing because they are versatile and they can be wear on any occasion apart from this you can use them as a regular wear.

So here is a great opportunity to Indian textile manufacturers they can capture good market by producing western wears. Other foreign western brands looking to build on the momentum including Swedish brand H&M, which is planning to invest 700 crore in Indian market. While US brand forever planning to increase their stores in India as they are doing great business. If we talk about a famous brand Van Heusen, their plan to build up to 40% growth by the end of this year.

India is the largest producer of organic cotton and they export most of the cotton to US and European markets. However in India the market is not aware of organic wear but we can see growth of organic wear so we need to focus on it and we can enhance organic wear market in India too. Cottonkurtis from Jaipur is in demand these days as we can see wide selection of Anarkalis and Kurtis at Jabong, Myntra, Fashionara, Flipkart and Alpine Fashion.