Friday, 25 April 2014

Summer Trend - Contemporary Cotton Kurtis & Anarkalis

A short kurti and striking dupatta, have made a new comeback and this kind of fashion is quite popular among women these days. You can see women wearing short kurtis on haldi, sangeet and mehndi functions.
Currently girls fashion trend include a diverse colour palette, a clever use of fabric. Designers are making kurtis and anarkalis according to fashion like in summers they are crafting apparels with floral patterns and using light colours.


As women fashion is changing very fast these days so designers are working with fascinating ideas to approach ladies .garments according to season.

In India we can see that fashion is almost inspired by Bollywood Divas, girls love to follow them and they almost purchase outfits according to current Bollywood trend.



Designer cotton kurtis and Anarkalis are quite famous these days in girls because they can afford them easily. In many online stores you can see a boom of these kurtis and they are offering on very huge discount prices. You can wear these cotton kurtis on any occasion including regular basis.

Cotton Kurtis are very comfortable to wear and your body feel great instead of wearing tight body dresses. You can get a wide verity of kurtis at various online stores like Jabong, Myntra and Alpine Fashion.

Easy to afford- pocket friendly accessories are always gets an impression, normally kurtis range starts with Rs 200 and it may goes up to Rs 5000.  In a small budget you can easily buy 2 or 3 kurtis. Many online stores are giving various offers in summers like you can buy 3 kurtis at just Rs 999.


Tuesday, 22 April 2014

Latest Trend in India – Women Western Wear

The growth of western wear in India may be on a lower level but it can take hike in next few years. As demand of western wears are increasing day by day in Indian market. Many online shopping portals are selling western wear and getting great response from Indian customers.

According to market report of 2012 the market of women western wear grows up to 50% and this is the fastest growth in recent years. According to fashion experts of India this market could grow up to 50% in next year’s.



In Indian market international brands are taking interest and investing money because of Indian customer’s interest. Western wears demand is increasing because they are versatile and they can be wear on any occasion apart from this you can use them as a regular wear.

So here is a great opportunity to Indian textile manufacturers they can capture good market by producing western wears. Other foreign western brands looking to build on the momentum including Swedish brand H&M, which is planning to invest 700 crore in Indian market. While US brand forever planning to increase their stores in India as they are doing great business. If we talk about a famous brand Van Heusen, their plan to build up to 40% growth by the end of this year.




India is the largest producer of organic cotton and they export most of the cotton to US and European markets. However in India the market is not aware of organic wear but we can see growth of organic wear so we need to focus on it and we can enhance organic wear market in India too. Cottonkurtis from Jaipur is in demand these days as we can see wide selection of Anarkalis and Kurtis at Jabong, Myntra, Fashionara, Flipkart and Alpine Fashion.

Thursday, 10 April 2014

Recycling of Clothes – Turned into an Environmental Issue

Fashion trend is changing frequently these days and it is become an environmental issue to recycle them. Now Eco fashion needs to develop according to today’s environment because Eco fashion clothing can be recycled easily.

Eco fashion we can develop easily because we don’t need organic fabrics to develop them. Eco fashion divided in two parts. First one is concept of ecological and environment ally designs that can be visualized as a normal trend like fad or it could be the fashion of state time.

Second one can be reckoned as fashion and it uses in clothing accessories and footwear.

Eco fashion derives in two categories –

First one is that fashion is produced by organic materials according to environment.
Fashion is created and produced by recycling of excess fabrics.
The life cycle of a garment must be considered before it is recycled. It can be re used? Eco clothing made by Eco friendly dyes and diverse choice of organic fabrics so it can re produce after using and the chain of recycling continues until the fabric goes in dead condition.

The most important aspect of Eco fashion is to make environmentally conscious products. And the process is started in late 60’s to develop a Eco friendly environment and to increase production of recycled garments.

After a huge outburst in activism against labor exploitation it’s evolved in 1998.